Powering a smarter working world
Worka is creating a smarter working world by building the largest global marketplace for flexible workspace. It brings together three digital experiences: a marketplace where people can discover and book space, a portal where workspace providers can list theirs and a system that allows companies to manage how they use their own.
My role
I was the sole UX writer across all three of Worka’s digital experiences. That meant switching between different audiences: companies managing hybrid teams, employees booking desks and workspace providers listing their spaces.
Working closely with product managers, designers and stakeholders, my job was to bring clarity and consistency to every part of the platform and to keep things warm, assured and simple. I wrote:
Onboarding flows that gave users just enough guidance to get started and keep going
Feature guidance like tooltips and modals that explained things simply, so users could learn as they go
Error messages that followed a clear format and spoke in everyday language, not system speak
Help centre content that actually felt helpful and used consistent terms to reinforce our patterns
The challenge
Removing complexity
Stripping out jargon and focusing on language that felt genuinely useful and human. Want to know how a simple terminology change can lighten the cognitive load? Feel free to ask me.
Championing consistency
Title case was everywhere when I arrived. I quietly started correcting it to sentence case because that’s what the brand called for - and because consistency matters. That meant gently nudging and rewriting what the designers had dropped in.
Exploring AI for scale
I experimented with AI tools to speed up content tasks, working out where automation could support us, and where human input still matters. (Spoiler alert: it’s pretty much everywhere.)
The outcome
Building an app that lets people book flexible workspace almost anywhere in the world is a huge challenge. The technical side is complex. But making it all feel simple, intuitive, and useful? That’s the real icing on the cake.