My role

I was the sole UX writer across all three of Worka’s digital experiences. That meant switching between different audiences - companies managing hybrid teams, employees booking desks, and workspace providers listing their spaces - and making sure the words felt seamless across all of them.

Working closely with product managers, designers and stakeholders, my job was to bring clarity and consistency to every part of the platform - and to keep things warm, assured and simple. I wrote:

• Onboarding flows that gave users just enough guidance to get started without giving up

• Feature guidance like tooltips and modals that explained things simply, so users could learn as they go

• Error messages that followed a clear format and spoke in everyday language - not system speak

• Help centre content that actually felt helpful - and used consistent terms to reinforce our patterns

The challenge

Removing complexity
Stripping out jargon and focusing on language that felt genuinely useful and human.

Championing consistency
Title case was everywhere when I arrived. I quietly pushed for sentence case – not just because it suited the brand, but because consistency matters. That meant nudging, reminding, and gently rewriting what the designers had dropped in.

Exploring AI for scale
I was able to experiment with AI tools to speed up repeatable content tasks – working out where automation could support us, and where human input still matters. (Spoiler alert: the machines haven’t replaced us yet.)

The outcome

Building an app that lets people book flexible workspace almost anywhere in the world is a huge challenge. The technical side – integrating with property management systems or calendars apps – is amazingly complex. But making it all feel simple, intuitive, and useful? That’s the real icing on the cake.

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