Powering a smarter working world
Worka is creating a smarter working world by building the largest global marketplace for flexible workspace. It brings together three digital experiences: a marketplace where people can discover and book space, a portal where workspace providers can list theirs and a system that allows companies to manage how they use their own.
My role
I was the sole UX writer across all three of Worka’s digital experiences. That meant switching between different audiences: companies managing hybrid teams, employees booking desks and workspace providers listing their spaces.
Working closely with product managers, designers and stakeholders, my job was to bring clarity and consistency to every part of the platform and to keep things warm, assured and simple. I wrote:
Onboarding flows that gave users just enough guidance to get started and keep going
Feature guidance like tooltips and modals that explained things simply, so users could learn as they go
Error messages that followed a clear format and spoke in everyday language, not tech speak
Help centre content that showed a real understanding of potential user problems
The challenge
Removing complexity
The big one first: stripping out jargon and focusing on language that felt genuinely useful and human.
Championing consistency
A jumble of title case and sentence case was everywhere when I arrived. I don’t think I ever stopped correcting headers to sentence case (as specified by brand).
Exploring AI for scale
I experimented with AI tools to speed up content tasks, working out where automation could support us, and where human input still matters. (Spoiler alert: it’s pretty much everywhere.)
The outcome
Building an app that lets people book flexible workspace almost anywhere in the world is a huge challenge. The technical side is complex. But making it all feel simple, intuitive, and useful? That’s the real icing on the cake.