Encouraging mental fitness through an app

Minderful is a mental fitness app developed by an NHS psychiatrist. It helps people build healthier habits by encouraging everyday activities that support the mind - from wild swimming to stargazing. The idea is simple: try things out, see what works, and build a routine that fits.

My role

I was brought in to audit the existing copy and improve it where needed – keeping what worked and rewriting what didn’t. That led to a series of small but meaningful changes across the app, including:

  • Onboarding screens – Rewriting the opening moments to clearly explain what the app does and why it matters

  • Tone of voice – Replacing formal or abstract language for something more grounded and human

  • Terminology revisions – Replacing technical labels with plain English that made the app easier to navigate

  • Benefit-led descriptions – Highlighting outcomes so users understood what each activity could do for their mind

  • Editorial consistency – Applying sentence case and tweaking the grammar where necessary

The outcome

Minderful went on to be named one of the top audio apps in the Apple App Store and now holds a five-star rating. A small job – but a rewarding one.

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UX copywriting
Content design

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