rewriting the rules of home finance

For many young people, the dream of owning a home now appears hopelessly unattainable. So, housing companies are looking at new ways of financing first-time buyers. I was approached by a property investment company to write a complete website that would explain their three new solutions to home finance. The challenge was to take brand new, fairly complex ideas and make them crystal clear and attractive

Screen Shot 2018-03-13 at 07.32.45.png

Before writing anything I first had to interrogate the brief with the client. I then researched the subject to ensure the copy would be both credible and convincing. The result was an entire website that was ready to go live within a matter of days.