refreshing an iconic Brand
To help steer Bank of Scotland through its brand refresh, I first revised the bank’s Tone of Voice and then wrote the initial in-branch launch materials for the ‘With You All the Way’ campaign. This rebranding work was subsequently awarded a Transform Gold Award for design agency, Rufus Leonard.
Colleagues’ Brand Book
One of my first projects was to write a brochure that explained the rebrand to colleagues, engaging them in the changes that were taking place.
customer brand book
I then adapted the colleagues’ brand book into an in-branch brochure that explained the changes to customers.
social media
Together with my art director, Jules Doyle, I was asked to devise a social media competition that would engage customers in the refreshed Bank of Scotland Brand.
in-branch posters
Translating the ‘With You All the Way’ campaign into various campaign posters to be featured in branch.
